Friendly, Prompt and Dedicated Professionals

The EDC professional staff has the experience and expertise to meet the diverse growth and expansion needs of industry.

Rodney A. Crider, CCE, CEcD, President and CEO

Rod Crider currently serves as the president and CEO of Rowan EDC in Salisbury North Carolina.

An experienced economic development and marketing executive, he joined the organization in 2017 after serving for 12 years as president of the Wayne Economic Development Council (WEDC) in Wooster, OH. During his term at the WEDC, the community was named by Site Selection magazine as one of the top six micropolitan areas in the US for new business growth for 11 consecutive years and earned recognition as an “American Cities of the Future” for six consecutive years by Foreign Direct Investment magazine. Site Selection also named the WEDC as a Top Twenty economic development organization four times.

Throughout his 37 year career, Crider has assisted many communities in furthering their economic and community development interests. Prior to his service in Ohio, he worked with economic development organizations and chambers of commerce in Michigan, Tennessee, Virginia, Indiana and Ohio.

He has also been engaged as a consultant to several communities throughout the Midwest in the areas of strategic planning, leadership transition, regional economic development models and economic development funding.

He is a past president of the Mid-America Economic Development Council and founder of the Great Lakes Economic Development Council. He was appointed by Ohio Governor John Kasich to serve on the Ohio Tax Credit Authority, a position he held for eight years. He is a past director of the Virginia, Tennessee and Michigan Economic Developers associations.

Crider earned his MBA degree Madonna University in 2007. He is also a graduate of Western Michigan University, The Institute for Organization Management at Notre Dame University and the Economic Development Institute at Oklahoma University.

Crider has earned the distinction of “Certified Economic Developer” from the International Economic Development Council and “Certified Chamber Executive” from the Association of Chamber of Commerce Executives. Crider is one of less than two dozen active development professionals to hold both certifications.

Crider and his wife Rita, are the parents of four adult children and have two grandchildren.

Scott Shelton, Vice President

Scott has been with Rowan EDC since 2009. As Project Manager, Scott is responsible for the preparation and submittal of completed RFIs for recruitment projects as well as maintaining the Rowan EDC database of available sites. Mr. Shelton also guides available sites in Rowan County through the process for North Carolina Site Certification. In addition, he works with existing industries to provide information and support as needed.

Scott received his bachelor’s degree from Elon University and his master’s from the University of North Carolina at Greensboro.


Bettina Dickert, Director of Operations

In her role as Director of Finance, Bettina is responsible for managing all internal financial processes including bookkeeping, preparation of financial reports, as well as developing, monitoring and administering the organization’s operational budget.

A 9-year employee of Rowan EDC, Mrs. Dickert is also responsible for the coordination and recording of Board meetings, as well as directing administrative staff and providing assistance to the President.

She is a graduate of Rowan Cabarrus Community College and has completed the Basic Economic Development Course (BEDC) through the University of North Carolina.


Kendall Henderson, Director of Business Services

Joining the Rowan EDC team as the Director of Business Development in 2017, Kendall is charged with identifying and attracting new businesses to Rowan County, and facilitates the growth, retention and expansion of existing companies.

Kendall oversees a strategic marketing campaign to directly target site selectors, commercial real estate professionals, industrial brokers and company leaders. She is responsible for generating new leads, managing relationships, engaging with local businesses, attending industry specific conferences and hosting marketing events.

Kendall was born and raised in Palm Beach, Florida and received her
bachelor’s degree from The University of North Carolina at Wilmington.


Thank You To Our County and Municipal Partners.

204 East Innes Street, Suite 220
Salisbury, NC 28144
Phone: (704) 637-5526
Fax: (704) 637-0173
Rowan EDC Staff

204 East Innes Street, Suite 220
Salisbury, NC 28144
Phone: (704) 637-5526
Fax: (704) 637-0173
Rowan EDC Staff